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Pregnant Pause

col@copycentral.com.au — 2010-07-12T10:57:44+10:00

Col is no stranger to ARN Sydney and is enjoying catching up with team again.

The job that never ends

col@copycentral.com.au — 2010-03-01T14:55:28+11:00

A snappy idea here, an interesting turn of phrase there and everyone’s happy.

Talking Back

col@copycentral.com.au — 2010-02-08T14:39:23+11:00

... working with Chris and Lisa in the very busy MRN Creative department. Again, its a bit like old home week, working with many familiar faces from days and radio stations past.

Kicking off 2010

col@copycentral.com.au — 2010-01-11T14:35:26+11:00

Cameron and Jo were on holidays, (not together), and Copy Central helped with the load along side Peter and Alyssa.

Have a Merry and a Happy

col@copycentral.com.au — 2009-12-18T12:45:55+11:00

(null)

Farewell Vic

col@copycentral.com.au — 2009-11-12T10:46:40+11:00

There was as much laughter as tears as family members gave their perspective on the positive force of nature that was Vic. As Rob Duckworth observed, ‘It will be some time before the chapel is exposed to songs about ‘undies riding up your bum’ again. Copy Central met Vic in the very early 80’s at 2WS when he was providing comedy material to the North American radio performer ‘Mad Mel’ who’d been part of 2SM’s heyday a decade of more before. We then watched his career as ‘Club Veg’ went from strength to strength at Triple J, 2SM, Triple M and solo working at stations like MIX, 2GB and the ABC. Our paths crossed every few years at various stations and it was always a pleasure catch up with him. Apart from his prodigious talent, one of his other great gifts was his ease with people. He was always glad to see you and spend time chatting. Vic, our thoughts are with you and your family. It was a privilege to know you. Glasses raised

Image is everything

col@copycentral.com.au — 2009-10-02T10:48:00+10:00

Top of Hours, Sweepers, etc, reflecting a fresh attitude, highlighting the music and Dubai lifestyle. This is a sample of the some of the liners.

Copy Central loves a holiday...

col@copycentral.com.au — 2009-09-01T10:42:53+10:00

or the dreaded plague is going ‘round, we’re ready to step into the breach either in person or remotely.

Lending a Hand at 2UE

col@copycentral.com.au — 2009-07-24T15:26:51+10:00

... while one of their writers is on paternity leave. Writing in a radio station is always an enjoyable challenge to keep the juices flowing... and always ends up being ‘old home week’ catching up with staff we’ve worked with before on other projects and other radio stations.

View Telstra TVC

col@copycentral.com.au — 2009-06-04T15:42:14+10:00

New Campaign for the Gurus

col@copycentral.com.au — 2009-06-30T15:25:03+10:00

Jason already has a profile as 6PR’s ‘Chief Geek’, solving listener’s computer problems so we decided to capitalise on that and feature him in parts of the commercials, along with the cheery ‘Hoo-roo’ he uses as his sign off. Each spot in the series focuses on different aspects of computer problems in business and how the ‘geeks’ at PC Guru can solve them. ‘Say ‘Hoo-roo’ to computer problems with PC Guru’. Say hello to your next series of radio commercials with Copy Central.

AFTRS Writing Course now running

col@copycentral.com.au — 2009-07-16T10:59:00+10:00

The Creative Craft of Radio Copywriting is a 12 week online course where participants work collaboratively on real case scenarios. This course is run in conjunction with Commercial Radio Australia. Participants self direct learning by accessing course documents and resources online. Experienced copywriter, Col Lee provides feedback and tutoring on-line via chat rooms, email and conference calls. Topics include: Marketing and advertising Writing advertisements Ideas generation Giving and receiving feedback The copywriting brief