New Campaign for the Gurus | Radio, Writing, Production | Copy Central

New Campaign for the Gurus

30 Jun 09 03:25 PM Filed in: Radio, Writing, Production

Jason from Perth’s leading computer maintenance company, PC Guru, contacted us recently with a view to writing and producing a radio campaign to promote the business IT side of their services. After receiving a comprehensive brief, we constructed a series of 5 radio commercials, soon to be heard across the airwaves in metropolitan WA....

Jason already has a profile as 6PR’s ‘Chief Geek’, solving listener’s computer problems so we decided to capitalise on that and feature him in parts of the commercials, along with the cheery ‘Hoo-roo’ he uses as his sign off. Each spot in the series focuses on different aspects of computer problems in business and how the ‘geeks’ at PC Guru can solve them.

‘Say ‘Hoo-roo’ to computer problems with PC Guru’.

Say hello to your next series of radio commercials with Copy Central.

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